Speaking Japanese (Or Is Gwen Stefani Racist and Hot Or Just Hot)

Girls as accessories? The song was released last year but some folks still seem to have a problem with Gwen Stefani's harajuku girls:

Here's the problem. Is a questionable action validated merely because members of the group to be offended are a party to the offending group? The Harijuku girls of Gwen Stefani, arguably, illicit wrongful stereotypes of Asian-American, or more specifically Japanese, females. The girls are displayed BECAUSE they are Japanese. Apparently, they aren't allowed to speak english, even though they can (one, apparently, is from the US, but under contract, is prohibited to speak English). The range of wrongful stereotype stemming from the Harijuku girls depends on the collective opinion of the masses. One thing is for sure, however: it doesn't promote diversity, and it certainly implies ethinic-function and positioning. (read more of this post)

Check out a live performance "Harjuku Girls" by Stefani [Sessions@AOL] or sample the song online [iTunes]. Or Look at some everyday images [Flickr] of Harajuku girls.

Comments

[**RPM**]

Brilliant blog. I've added it to my list of daily reads.

[ZETAZEN]

I don't expect the entertainment industry to be politically correct. It's a grimmick to make as money as possible on their most "creative" endeavor....nothing more in my opinion....is it right? Does it send the wrong message? It's "freedom of speech" or lack of for one of those girls.... It's Gwen Stefani's gig and if that's the best she could think of....well then we all know where her so called "talent" will go...

Great blog.

[relaxman]

The entertainment industry *thinks* its being racially sensitive, promoting diversity and creativity by even allowing the japanese on the video. You gotta think stupid and how as an idiot you would promote diversity and there u go add some ethnics to a video in a stereotype coz u dont know better.

Any the conservatives complain that hollywood is run by liberal elites hahah what a joke hollywood is run by morons who perpetuate stereotypes we understand so they sell more stuff.

I still think gwens hot, needs bigger titties tho

[Rezan]

... but isn't America home of the most racist culture in the world? No, Africa is. And the sad part is that the only people in America screaming racism are the black people. they cannot be called African-Americans because that would be a dis-service and an insult to Africans.

let's face it... black Americans are the racist of the 20th and 21st centuries.

[DM]

The whole idea is marketing and image. A few point to demonstrate the logic.

-1
Gwen has a personal fashion style that's very similar to the harajuku style. The fact that other people dress like her kind of helps legitimize it. I believe she has a clothing line similar to this as well. Promoting this style on stage, promotes her clothing line.

-2
Japanese influences are becoming more trendy with US teens. I was in a small Borders bookstore in a mall, and saw that the Manga section was twice as big as the History and Self Help sections put together. They are just tapping into the Japanese POP market. Restricting the girls' language just reinforces the Japanese image they are going after. It also helps create gossipy buzz abot something slightly scandalous. That's viral marketing.

-3
These girls are shorter than Gwen, their legs are shorter, and the outfits make their legs look thicker. This just accentuates Gwens long slender legs, one of her main assets. Magazines and TV love to show sexy images, that's free publicity.

That's all this is really about. Basically everythig happening in the POP industry is image realted marketing. These people don't even consider whether or not they are promoting diversity unless they think it will impact their bottom line.

[mary]

Only in American and this phenomenon be considered acceptable. It's an obvious marketing scheme and it's obviously racist. The worst part is the girls are always in uniform and wear the same outfits. It robs them of all individuality.

[Nike&Shark]

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