MTV is pursuing a number of partnerships with technology-based companies to become a credible player in teens digital media entertinament market.
Todd Cunningham, senior vp brand strategy and planning, said MTV also is working to expand its gaming business with new alliances, and to launch its digital music download service to give marketers, advertisers and musicians "yet another through line straight to what they (teens) are all about without having to try to create that on their own."
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