Amy Gahran has an excellent post called What Is Podcasting and Why Should You Care? She outlines several ways bands can put the technology to good use.
In a nutshell, podcasting is simply online audio content that’s delivered via webfeed. (Background: What’s a webfeed?) Think of it as radio on demand. However, it gives you far more options in terms of content and program style than radio. While the field of radio has generally settled into few established types of programs, podcasting reflects more of the variety that is available on CDs.Plus, podcasting is like TiVo for radio. That is, you can download whatever programming you want and listen to it whenever and wherever you want. You also generally have full access to the audio archives for the programs you like. This removes time, use, and content restraints.
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