India's hottest songwriter/film composer has the weird habit of talking about himself in the third person but has no problem explaining why he is popular...
You are very good at marketing yourself, aren't you?
Let me tell you that one cannot sell trash. You cannot sell stone in the name of the gold.
In today's times when music companies are going through bad times, I have given them hits.
People come to me because they earn money through me. It is a simple game. The music must sell.
It is not that they love my face. It is not that I have started looking like Brad Pitt!
Won't you agree that you go to producers' offices and ask for work?
How do you market stuff that is not good?
Asking for work is not marketing. In fact, I am helping the producers.
But why must a composer of your stature need to ask for work?
Work is work. If I have made a good tune, I will tell producers that I have made this song, would you like to hear it?
What's wrong in that? I am not cutting my price.
You must understand what is marketing. Are top companies not marketing their products? How do you buy any product?
If you don't see an advertisement of a product, how will you go and buy it?
You can't sit at home and expect people to find out about you.
But...
(Interferes) Listen to me. Marketing is here to stay. The world must know about you. No one will come to your house and ask you: 'Hi! Anu Malik, how are you? What do you eat?'
Anu Malik has to go to top producers like Yash Chopra, Karan Johar, Sooraj Barjatya and Ram Gopal Varma.
He has to ask Yash Chopra, 'Sir, I want to meet you.' If he says he does not have the time, you say 'okay, some other time, sir. I have the talent. Use it.'
There is no harm in doing this.
Don't you feel bad doing this?
Not at all.
Anu Malik has no ego.
Anu Malik is Anu Malik because of his love for work.
If you have an ego, you cannot work.
