Music marketing has become very complex

via NetFamilyNews

However, even though teenagers won't be scrambling for an iPod sporting the signatures of U2's musicians, this special-edition iPod is very interesting - as part of the ongoing recording-industry-vs.-music-fans debate. One analyst told Wired News he was following this one because he's very curious to see how other bands will work with MP3 player makers as a means of distribution. Music marketing has become very complex - from testing tunes on blogs like MySpace.com to pre-installed playlists on MP3 players - and our teenagers are key targets of all these methods and messages.

Comments

[David Hooper]

While the technology IS complex, the methods of testing things have been around for decades. It's taken the music industry to catch onto them, but the good news is that it's not too late for them to do some good.

For anybody interested in more about testing or the history of testing, check out http://www.musicbizbooks.com/books/scientific_advertising/ for "Scientific Advertising" by Claude Hopkins.

The good news is that this kind of testing is really easy on the Internet. Check out http://www.indie411.com/ because I've got a couple of scripts that I recommend which will let anybody test online advertising, prices, and just about anything else and run the numbers automatically.

[Seh]

Music marketing has become complex. How do you feel about video marketing? I am creating short teaser videos to lead viewers to my squeeze page. Then I am posting the videos to http://www.Adwido.com not only because it's free. They also help set up a targeted keyword campaign to boost targeted traffic. It seems to be that the music industry is headed towards a heavy independent model in the near future.