modern music marketing

Videogames and Rock

The kids like rock and roll. The kids like videogames. So, why not put them together?

That’s the basic marketing concept behind this year’s Nintendo Fusion Tour featuring Story Of The Year, lostprophets, My Chemical Romance and Letter Kills.
This is the second year that Nintendo has put major sponsorship behind a rock tour and sent videogame demos out with the bands. This year the draw is a combination of up-and-coming indie rockers Story of the Year and a chance for game fans to sample some top-notch Nintendo fare and get a sneak peek at the new Nintendo portable system, the Nintendo DS.

more

immediacy

immediacy talks about video games and Polyphonic Spree...

This little flash game to promote the new album by the Polyphonic Spree is quite enjoyable--as good a way to encounter this new music as any of today’s music videos. Actually, I love the idea of using games to promote music. It’s an idea for the Aughts as much as the music video was the thing in the Eighties. Imagine the games that would go with new albums by a heavy metal band (a Doom-like first person shooter?) versus a big-hat country star.